Fresh Line

The tale of Fresh Line originated in the early 1960 s on the picturesque Greek
island of Zakynthos, where Mayra Vagioni acquired the art of crafting homemade
cosmetics from her grandmother, utilizing fresh ingredients from their garden

Mayra's passion for beauty was kindled by the deep rooted history of ancient
Greek aromatherapy, legendary practitioners, and treasured family formulations
This fervor led her to successfully transform her affection for the beauty industry
into a prosperous venture, skillfully amalgamating the essence of tradition with
the power of innovation.

From the very beginning, Fresh Line has been a family affair The first shop
opened in 1992 and was personally designed and decorated by Mayra along with
her two daughters, Pavlina Natalie.

Motivated by the need to promote self care, our portfolio caters to the authentic
and unique requirements of our customers, delivering substantial added value.
We believe in boundless enthusiasm and go far beyond imagination or
stereotypes of ordinary or similar cosmetics.

Since 2009 Natalie has taken the helm of the company, imprinting it with her
personal ethos centered on promoting individual well being She firmly believes
in the importance of "indulging ourselves" in the small everyday joys and that true
beauty lies in becoming the best possible version of oneself, both “inside out”

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